Tag "Warning"
This particular ad indicates that when boys wear this scent, girls will be dangerously attracted to them. What boys don't want girls attracted to them? Seems cool, right?
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In marketing, making products socially attractive always get attention. Whether or not the product is targeted for different age groups like teens, parents, or grandparents, socially attractive products will always be considered. Nguyen Sinh researched that when beauty, attractiveness, or "coolness" is used in advertisements, "they are popularly used to impact psychologically on the message receiver in the hopes of increasing the advertisement’s effectiveness. The marketing literature is replete with evidence of the positive effects." This means that the value perceived on the product being advertised is the value that the customer will see in it when looking at the product. Marketers build that perception so the consumer will construct a high-standard judgement for the particular product. Many people fall for these type of advertisements because knowing something is socially attractive actually attract attraction.
Light Up a Good Time, Instantly
This advertisement makes these cigarettes look socially attractive because they are claiming that you will have a good time smoking this product, especially with a buddy.
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Nataly Mena. May, 2013.